Built for resellers

Stop guessing.
Start knowing.

FlipMetrics is the tool independent resellers have been waiting for. Track your inventory, log your sales, and finally see your real profit — all in one place.

No spam. Just an email when we launch.

You're on the list! We'll be in touch when FlipMetrics launches.

Log every sale with real profit calculated instantly

When you mark an item as sold, enter the sold price, platform fees, postage and any other costs. FlipMetrics calculates your gross profit automatically — so you always know exactly what you made on every item.

Your full P&L summary — ready for tax time

The Reports page shows total revenue, cost of goods, fees, expenses, gross profit, net profit and profit margin all in one place. Export everything to CSV in one click for your HMRC self-assessment.

Five reasons resellers choose us.

Built specifically for resellers

Most tools are built for retailers or general small businesses. FlipMetrics is designed from the ground up around the way resellers actually work — sourcing, listing across multiple platforms, and tracking profit per item.

Built in the UK, for UK resellers

Everything about FlipMetrics is designed with UK resellers in mind. Prices in pounds. Tax summaries aligned with HMRC self-assessment. No irrelevant features built for other markets.

Priced for independent sellers

At just £9.99 per month, FlipMetrics is priced so that it pays for itself with a single decent flip. No enterprise pricing. No hidden fees. No paying for features you'll never use.

Created by someone who has been there

FlipMetrics wasn't built in a boardroom. It was built by an independent reseller who scaled to selling tens of thousands of pounds worth of stock on a monthly basis and learned the hard way what happens without the right tools.

Simple enough to actually use

The best tool is the one you'll actually use every day. FlipMetrics is clean, fast and intuitive — no training required, no complicated setup, no accountancy knowledge needed.

Our Mission

To give every independent reseller in the UK the financial clarity they need to run their business with confidence.

No more spreadsheets. No more guessing. Just clear, honest numbers that help you make better decisions and keep more of the money you earn.

Sound familiar?

Running your reselling business from a mess of spreadsheets?

No idea what your actual profit is
Losing track of stock across platforms
Forgetting to log expenses
Dreading tax self-assessment
Spreadsheets taking hours to update
Can't tell which items are worth reselling

What's coming

Everything you need. Nothing you don't.

Inventory tracker

Add your stock with purchase price, condition, and platform. Always know what you have and what you paid for it.

Sales logger

Record every sale across any platform. FlipMetrics automatically calculates your gross profit per item.

Expense manager

Log postage, packaging, platform fees, and more. See your true net profit after every cost.

Profit dashboard

A clear, at-a-glance view of your revenue, costs, and net profit. Know your numbers at any moment.

See it in action

Everything you need, exactly where you need it.

A real look at FlipMetrics — built by a reseller, for resellers.

app.flipmetrics.co.uk
FlipMetrics Dashboard
FlipMetrics Inventory
Add Inventory Item
Top Performing Items Chart
Expenses Breakdown Chart
Stock Age Chart
Recent Sales
Mark as Sold popup
FlipMetrics Reports

Your business at a glance

The dashboard shows your total revenue, net profit, profit margin, items in stock and expenses — all filterable by today, this week, this month, this year or a custom date range.

Inventory tracking built for resellers

Track every item with purchase price, platforms listed on, condition, SKU and colour coded stock age badges — so you always know what you have and how long you've had it.

Add items in seconds

Log new stock with all the details you need — item name, SKU, date of purchase, category, platforms, price and condition. The date of purchase drives your stock age tracking automatically.

Know which items make you the most money

The Top Performing Items chart ranks your sold items by gross profit — so you can make smarter sourcing decisions based on real data.

See exactly where your money is going

The Expenses Breakdown donut chart splits your costs by category — packaging, mileage, platform fees, postage and more — so nothing gets forgotten come tax time.

Spot dead stock before it becomes a problem

The Stock Age chart groups your unsold inventory by how long it's been held — colour coded from green (fresh) to red (180+ days). Identify slow-moving stock at a glance.

Always know your latest sales

Recent sales are listed on the dashboard with platform and profit — so you can see at a glance what's sold, where, and how much you made.

About FlipMetrics

Built by a reseller,
for resellers.

If you're reading this, there's a good chance you've just nodded along to every single one of those pain points above. I know, because I lived every one of them.

I started reselling a few years ago with a modest budget and quickly scaled to over £1,000 profit per month. I reinvested everything back into stock — and before long I was holding tens of thousands of pounds worth of inventory across multiple platforms with no proper system in place.

I dreaded tax season. I lost track of stock. I once sold the same item twice and had to cancel an order and let a customer down. I had no idea which items were actually making me money and which weren't.

The tools that existed weren't built for resellers like me. So I built FlipMetrics — a simple, affordable platform to track inventory, log sales, manage expenses and see your real profit, all in one place.

"I built the tool I wish I'd had.
I hope it helps you too."

Dion, Founder of FlipMetrics